We tell IPRally’s story to the world.
Meet the Marketing Team
Our work helps innovators and companies discover a smarter way to use patent data, and to see IPRally as the trusted tool behind that change
🎯 What we’re here to do
We position IPRally as the go-to tool for innovation teams making patenting decisions or looking for insights through patent data.
That means building awareness through creative campaigns, driving demand with focused go-to-market activities, and educating both existing customers and the wider market.
Our goal is simple: make IPRally known, understood, and trusted by the people who need it most.
That means building awareness through creative campaigns, driving demand with focused go-to-market activities, and educating both existing customers and the wider market.
Our goal is simple: make IPRally known, understood, and trusted by the people who need it most.
🧪 How we work
We collaborate closely with the commercial and product teams to create one clear go-to-market motion across the company.
No two days are the same. We test, learn, and refine constantly, guided by curiosity and a culture of experimentation. We take ownership of our work, move fast, and aren’t afraid to challenge the status quo.
As a challenger brand, we’re here to show the world there’s a better way to do patent search and review, with transparency, confidence, and authenticity in everything we do.
No two days are the same. We test, learn, and refine constantly, guided by curiosity and a culture of experimentation. We take ownership of our work, move fast, and aren’t afraid to challenge the status quo.
As a challenger brand, we’re here to show the world there’s a better way to do patent search and review, with transparency, confidence, and authenticity in everything we do.
⚙️ Our tools & tech
Hubspot
CRM & marketing automation
Clay
AI GTM automation
Default
Inbound workflows
Riverside
Podcast recording and production
Adobe Creative Cloud
Creative tools
Webflow
Web development
Google & LinkedIn Ads
Ad management
Amplemarket
Company and contact data, prospecting
Pendo
Product usage insights and segmentation
Trello
Project and task management
💡 What guides us
📚 What new teammates usually ask
How is marketing-sales alignment structured? What does ‘hand-off’ look like in your organization?
We have very aligned marketing and sales teams here at IPRally and work collaboratively on pipeline generation activities and typically operate on both inbound and outbound led growth as well as support with inbound-led outbound campaigns too.
We run a lead scoring model which automates the bulk of our handover of leads to sales via marketing qualified leads (MQLs) from a mixture of inbound trials, demo requests, event lead capture as well as automated activity and fit scoring of prospects within our total addressable market (TAM).
We also support with marketing activities across the customer journey to support sales and customer success initiatives to improve LTV, NRR and ARR across new and existing accounts.
We run a lead scoring model which automates the bulk of our handover of leads to sales via marketing qualified leads (MQLs) from a mixture of inbound trials, demo requests, event lead capture as well as automated activity and fit scoring of prospects within our total addressable market (TAM).
We also support with marketing activities across the customer journey to support sales and customer success initiatives to improve LTV, NRR and ARR across new and existing accounts.
How do you measure success for the marketing team — and is marketing held accountable for revenue or just engagement metrics?
Ultimately we’re all working towards revenue goals as a commercial team, however we look at a number of different metrics to measure success across the customer journey.
Specifically for marketing our focus is primarily on how much of our total addressable market we are engaged with, how much pipeline we’re generating through the marketing motion and then how much of that pipeline turns into revenue.
Alongside this we also measure churn, customer lifetime value and net renewal rate as success measures. We also do a lot of the classic marketing reporting across engagement metrics to support the work that we do and also communicating the value of marketing internally.
Specifically for marketing our focus is primarily on how much of our total addressable market we are engaged with, how much pipeline we’re generating through the marketing motion and then how much of that pipeline turns into revenue.
Alongside this we also measure churn, customer lifetime value and net renewal rate as success measures. We also do a lot of the classic marketing reporting across engagement metrics to support the work that we do and also communicating the value of marketing internally.
What’s the team structure and growth path? How do you hire, develop, and retain talent in marketing?
Currently our team is made up of two, a marketing team lead who takes overall responsibility for the marketing team and reports into the Chief Commercial Officer, and a marketing manager, responsible for specific functions of the marketing team whilst supporting wider activities.
With the team being relatively small we split responsibilities and ownership based on skill set and individual strengths whilst also collaborating on broader marketing initiatives where needed. There’s a culture of everyone getting stuck in and executing together. We also work with some select specialist contractors on various aspects too.
Ultimately we look for autonomous and adaptable marketers that have a “get stuff done” mindset and a curiosity in learning new things and experimentation. Every team member gets a €1,000 a year development budget to spend on courses, events and training to help develop their skillset too.
As IPRally grows there’s space for you to grow too with regular performance and growth reviews to help you grow in your career and get regular feedback from managers and peers.
With the team being relatively small we split responsibilities and ownership based on skill set and individual strengths whilst also collaborating on broader marketing initiatives where needed. There’s a culture of everyone getting stuck in and executing together. We also work with some select specialist contractors on various aspects too.
Ultimately we look for autonomous and adaptable marketers that have a “get stuff done” mindset and a curiosity in learning new things and experimentation. Every team member gets a €1,000 a year development budget to spend on courses, events and training to help develop their skillset too.
As IPRally grows there’s space for you to grow too with regular performance and growth reviews to help you grow in your career and get regular feedback from managers and peers.
Work with the Marketing team?
Can’t find your role?
Feel free to leave us an open application via the link below!
England
Finland
Germany
Sweden
USA